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Главная   Статьи   Некоторые из эвристик и предубеждений, часть 1

Некоторые из эвристик и предубеждений, часть 1

Эвристика первого предложения (якоря) и дальнейшая корректировка позиции относительно этого якоря.

При выделении бюджета на дом:

  • отталкиваться по цене от дорогого дома;
  • отталкиваться по цене от дешевого дома.

Самоуверенность – поиск аргументов, которые поддерживают запуск нового продукта.

Как результат, сотни провалов при запусках новых продуктов - игнорирование мнения сторонних экспертов и фокус групп.

Теория временного конструирования.

Когда событие происходит в отдаленном будущем, люди воспринимают это событие в абстрактных образах.

Если событие произойдет в ближайшее время, люди представляют его в более конкретных образах.

Суждения и решения подвержены воздействию значимости отдельных конкретных или абстрактных образов.

Продолжение статьи...

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